GET TO THE CRUX OF IT

Marketing is complex.Your briefs should not be.

Turn a 4-hour brief into a 3-minute one.

Get Crux turns client conversations, meeting notes and transcripts into structured, research-backed briefs your team can act on immediately. No more briefing sessions that run twice.

Generate your first briefSee how it works

Free to start · No credit card required · First brief in 3 minutes

How it works

Three steps. One brief.

Capture everything

Drop in transcripts, meeting notes, email threads or documents.

Intelligence, applied

Get Crux finds the strategic thread running through your source material. Turn on live research when you want outside context, and it checks the client and competitive landscape before drafting.

Brief ready. Team unblocked.

A complete, structured brief lands in your editor. Edit any section inline, then send directly to your team or push to Notion. PDF and Word export also available.

Every brief your agency writes.

Creative briefWebsite briefCampaign briefSocial media briefContent briefBrand brief

Why Get Crux

Built for agencies that brief at scale.

Live competitive research, one toggle away

Turn on live research when a brief needs outside context. Get Crux checks the client and competitive landscape before drafting, and works what it finds into the brief. Leave it off when the material you already have is enough.

Every source type supported

Transcripts, Notion pages, Word docs, PDFs and text pastes. If it came from a client conversation, Get Crux can read it.

Team roles & clean handoff

Invite your team, assign roles — Admin or Member. Then export your brief as PDF or Word, or push it straight to Notion. No email chains.

Integrates with your stack

Push briefs to Notion, or export to PDF and Word. More integrations coming soon.

How it stays honest

Research you control. Recommendations you can check.

Live research, not a lookup table

Research runs when you enable it for a brief. Get Crux checks current web sources at generation time — client background, competitor positioning — and works the findings into the brief. Not a static database. Not bolted on after the fact.

Recommendations are marked for review

When Get Crux fills a gap with strategic direction, it labels the wording inline: [RECOMMENDED — confirm with client]. Open questions stay visible in their own section, so your team can see what needs checking before work begins.

Built with agencies. Shaped by real briefs.

Get Crux is in early access. The brief types, research depth and export formats were designed around real agency workflows — not hypothetical ones. We're onboarding a small number of agencies now. If you brief clients for a living, we built this for you.

Crux Free is open now — generate your first brief in minutes. Studio and Agency are early access while we onboard agencies one at a time.

Join the early access list

Your next brief is 3 minutes away.

Start free — no credit card required.

Generate your first brief